WHAT IS BROKEN LINK BUILDING?


What is broken link building?

Broken Link Building is also known as Dead Link Building. It is the practice of building backlinks by replacing links to 404 pages with a working link to a target website. A comprehensive link building strategy requires a variety of different approaches to achieve your goals. It is effective and strategic because it benefits both publishers and marketers. They are important signals that help improve a website’s ranking on search engine results pages. You profit only if you create good content to replace lost content that webmasters still want to link to.

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