WHAT IS ANCHOR TEXT?


What is anchor text?



Anchor text is the visible text that’s used to link to pages on your website. It is also known as the link label or link title. It gives a strong indication to both search engines and users about the page you’re linking to. SEO best practices command that anchor text be relevant to the page you're linking to, rather than generic text. By providing for a meaningful anchor text, you help search engine crawlers and users understand what the target page is all about.
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